Marcela
Padilla

Social Media Director & Content Creator100% remote for LATAM, the U.S., UK & Europe and the Middle East

Experience
9+ years
Specialty
Social, content & creators
Location
100% remote, worldwide
Social media
@marcepadillam

I run social media for brands and I’m a creator myself. Everything I recommend is tested on my own channels first.

Campaigns
Reels
Brand deals
Analytics
AMBASSADOR BRANDING Editorial portrait of Marcela under a spotlight Close-up portrait of Marcela in a black fur coat Editorial portrait of Marcela in a grey fur jacket Marcela seated in a red auditorium Marcela on a photo set Editorial portrait of Marcela in a black blazer INFLUENCER DIGITAL MARKETING CONTENT CREATOR
100K+ on TikTok, 15K+ on Instagram

Strategy, content and creators, from someone who posts every week too.

Brands I’ve worked with

Managed accounts agencies & in-house

Coca-Cola Yango New Era Scotiabank Entel Corona Tropical Izipay Mike's Hard Lemonade Kotex

Creator partnerships as a content creator

ASICS Fitbit Natura Oysho Powerade Eucerin NIVEA Bepanthen Vita Student

Services

Social Media & Community

Marcela in a black coat in a courtyard

I take your accounts off your plate: strategy, calendar, tone of voice, replies and a clear monthly report.

  • Social strategy & content calendar
  • Community management
  • Monthly reporting & data analysis
Let’s talk

Content & Creative Direction

Marcela seated in a photo studio between studio lights

Reels, TikToks and UGC. I come up with the idea, direct the shoot and do the edit.

  • Campaign concepts & art direction
  • Short-form video production
  • Brand look & feel for social
Let’s talk

Influencer Marketing & UGC

Marcela filming content with a phone gimbal on set

I find the right creators, brief them, handle the negotiation and measure the results of every post.

  • Creator sourcing & vetting
  • Briefs, negotiation & contracts
  • Campaign tracking & results
Let’s talk

Also available: training & consulting for in-house teams and agencies. Book a call

Want to see real work first?

View my portfolio

Selected Case Studies

01
Izipay
Wunderman Thompson, 2022

Izipay: Turn Your Phone into a POS

Designer & Animator

2× Gold at IAB MIXX

Izipay wanted small businesses to start taking card payments straight from their phone. My job was the visual and motion side of the digital campaign, so a payments product felt simple enough to try right away.

The campaign won 2 Golds at IAB MIXX Peru, in Performance and in E-commerce.

02
Mike’s Hard LemonadeCorona Tropical
Ogilvy, Peru & Colombia

Mike’s Hard Lemonade & Corona Tropical

Content Manager

Weekly in 2 markets

Beverage brands in Peru and Colombia, with new content every week. I ran the editorial calendars, set the content direction for each market and coordinated the design and copy teams behind campaigns and Reels for The Coca-Cola Company, Mike’s, Corona Tropical and Kotex.

03
Yango
Yango, LATAM

Yango Taxi, TukTuk, XL & Business

Social Media & Influencer Coordinator

4 product lines

Social media and creators for four Yango services across Latin America. I planned and optimized the campaigns, wrote the copy and built the influencer program from scratch: picking creators, onboarding them, writing briefs and putting together a UGC library we reused in ads.

Every month I reported KPIs and adjusted the plan, and kept all four lines consistent with each other.

Recognition & Highlights

9+Years leading social strategy and content
120+Brands worked with across agencies, clients and creator partnerships
100K+TikTok community built from zero on my own brand
2× GoldIAB MIXX Peru Awards with Izipay
2022

IAB MIXX Peru Gold Award | E-commerce CategoryCampaign: "Affiliate with the Izipay APP to Boost Your Sales by Turning Your Phone into a POS"
Advertiser: Izipay. Agency: Wunderman Thompson

2022

IAB MIXX Peru Gold Award | Performance CategoryCampaign: "Turn Your Phone into a POS"
Advertiser: Izipay. Agency: Wunderman Thompson

Reels
On camera, every week

Content I create

Me in front of the camera. I test every week on my own channels what gets people to watch, and I bring that to every brand I work with.

See more on TikTok
LifestyleFashion content
UnboxingLuxury content
IE Business SchoolMy graduation, 2026
Portfolio Media kit
Marcela holding her IE Business School diploma

About me

“I plan like a strategist and post like a creator.”

I’m a Social Media Director and content creator building strategy, content and community for brands across LATAM, the U.S., UK & Europe and the Middle East. As a creator, I’ve partnered with ASICS, NIVEA and Powerade.

Where I’ve worked
McCannOgilvyWunderman ThompsonShapes & Forms (LA)Cliento MX
100K+TikTok
15K+Instagram
120+Brands
Work With Me

How we can work together

Every plan is quoted after a short call, based on your channels and how much content you need.

Starter

For small businesses getting started on social.

  • Management of 1 social network
  • 8 posts per month
  • Content design
  • Monthly report

Premium

For brands that want strategy, content production and creators handled in one place.

  • Strategy + Full management
  • Community management
  • Content design & production
  • Influencer collaborations
Book a Discovery Call30 minutes, free, no commitment.

Digital Shop

Editable Canva portfolio templates for content creators, UGC creators, social media managers and designers. Ready to customize with your photos, colors, fonts and work.

Portfolio Templates

BundleThe Creator Portfolio BundleAll 4 Content Creator & UGC templates in one download. $108 $79 Get the bundle

Visit the full shop

More resources coming soon

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